Red Rope® Playhouse

In 2007, I found and curated brands called the Red Rope® Screening and Red Rope® Playhouse, sponsored networking event series showcasing film, theater, and new media, to digitally engaged professional communities. With generous support from corporate sponsors, I created the Red Rope® Playhouse to present original works by acclaimed playwrights to broader audiences to include youthful influencers.

Partners have included Adidas Classics, Moet Hennessey, Chopin Vodka, 10 Cane Rum, Heineken, Stoli, Svedka, Amstel, as well as Ogilvy & Mather, and New York Magazine.


Red Rope® Playhouse sponsored by 10 Cane Rum and Chopin Vodka presented Eight Ex-Lovers. Short plays written by the New York Playwright’s Lab led by Israel Horovitz, with Special Guest Host, Beastie Boy Adam Horovitz (aka AdRock). In partnership with New York Magazine and Accompanied Literary Society the event was held at the Off-Broadway Westside Theater where I co-directed Tony-nominated actors, Jessica Hecht and Marin Ireland, and acting veterans, Ned Eisenberg, Scott Cohen, as well as rising stars, Zoe Kazan, Ato Essandoh, and Jason Schuchman. Plays were written by Israel Horovitz, Jonathan Marc Sherman, Neena Beber, Richard Vetere, Ele Melaver, Daniel Reitz, Nicole Burdette, and Michael Hollinger.

Red Rope Playhouse was listed as a Top 40 Event in 2008 by New York Magazine in celebration of their 40th Anniversary.[More on Google, NotesOnAParty, Getty]


Adam HMarinScottAtoPlaywrights


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