Western Europe is the most savvy global market for oral care. Oral-B challenged us to develop a concept that is distinctive and uniquely Oral-B. We created the integrated Bristle People campaign anchored by the commercial “Circle” with 120 modern dancers led by the Argentine choreography team behind Off-Broadway’s stellar, De La Guarda and Fuerza Bruta. Intended as a single spot, it quickly expanded and delivered outstanding market results in more than a dozen countries worldwide. In 2014 Oral-B became the best selling power brush brand in Western Europe. Written by Mark Ronquillo.
Join The Revolution: Circle
Making of Circle