About

CV-ICON

Eddie Shieh 謝宗楷 (pronounced ‘Shi’+’yeah’, not ‘She’) is a Creative by Day as an advertising Creative Art Director.

His advertising experience exceeds 25 years of multilevel client interaction worldwide with responsibilities for large-budgeted TV to the diligent and measured of digital, social, and mobile for the mercurial start-up to the Fortune 500. He is a pragmatic problem-solver and having traveled extensively, understands the value of a gentleman’s handshake over a digital note.

Eddie has served as Group Creative Director with partner Mark Ronquillo for P&G’s Global Oral-B and Crest accounts for Publicis NY, co-managing a multi-agency pilot program of general, digital, public relations, in-store and media strategy partners and created P&G’s highest scoring international Oral Care campaign, “Circle.”

He has also consulted for start-ups OnDeck Capital, OnisLiving (now Bolster), and Ourcast (now Minutely).

For Ogilvy & Mather, Eddie created IBM’s first 360 campaign known as, “Ball of Cables” with writer Greg Gerstner. For Connecticut State he created the Brand Identity campaign under Governor M. Jodi Rells with writer Cheryl Horsfall. And as one of the first creative leads, he helped launch BBDO‘s digital agency, Atmosphere, creating programs such as NYSE’s longest running video content forum, “4 On The Floor” with writer Michael Lander and designer Sasha Reeb.

In 1998, he was partnered to a Series-A travel portal called, ChinatownNYC.com, later serving in an advisory role to the New York Lower Manhattan Development Council (LMDC/NY) post 9-11 revitalization effort.

Eddie is a native New Yorker and is fluent English, conversant Mandarin, some Portuñol(Portuguese and Spanish) while learning German and Danish.

Other useless facts: platinum blond for two years, trampled by former New York Knicks 250lbs Power-Forward Anthony Mason (RIP), won a fist-pumping volley over John McEnroe, placed Third in the New York Queens Borough Eighth Grade Science Fair, and can predict weather with his surgically repaired joints – no app yet.

Thanks for looking.

ACTIVITY

Creative Director (Freelance) 2011 – current
Agencies include TBWA\Chiat\Day\NY (Accenture, Nissan), Publicis (AXA), iCrossing (PNC Bank, Virtual Wallet), Sigma Group (Panasonic), McCann/Commonwealth (Chevrolet), Ogilvy (IBM, GAP), Y&R (Dell), Wunderman (Levis.com), RAPP (Humana), Dentsu/360i (Canon), Laird & Partners (New Business), Badger & Winters (Avon), Terri & Sandi (New Business), Night Agency (Keihls). Start-ups include OnDeck Capital, OnisLiving (now Bolster), Ourcast (now Minutely).

Publicis NY [VP/GCD] 2009 – 2011
Creative Director for P&G’s global Oral-B and Crest accounts, co-managing a multi-agency pilot program of general, digital, public relations, in-store and media strategy partners. Created P&G’s highest scoring international Oral Care campaign, “Circle.”

mcgarrybown [CD] 2007 – 2008
Creative direction and account management with significant client interaction for accounts: Chase, Marriot, and new business.

Red Rope® Productions [CD/EP] 2007 – Current
Brand creative, strategy, story design, content development, and production for film, TV, theater, and new media. Founder of the Red Rope® Screening and Red Rope® Playhouse sponsored network event series. Clients include Adidas Classics, Moet Hennessey, 10 Cane Rum, Chopin Vodka, Hennessey XO, Heineken, Amstel, Stoli Vodka, Ogilvy/Red Lotus, and New York Magazine.

Ogilvy & Mather [F/AD] 2004 – 2007 and [F/CD] 2011 – 2012
IBM (all markets), GAP, Fanta, including Avon, Miller Lite, Yahoo! and new business (Sprint, Ford).

Connecticut State [F/CD] 2005
Created the brand identity and tourism campaign under Governor M. Jodi Rells. State tourism and business sales increased by 30% in the following quarter. Also a contributing factor towards the Governor’s second term re-election.

TBWA/CHIAT/DAY [F/AD] 2003 – 2004
Absolut, A&E, Nextel, and new business.

Rubicon INC / CHINATOWNNYC.COM [PARTNER/CMO] 1999 – 2003
Series-A seeded travel portal, truncated by 9/11. Later served the LMDC/NY revitalization effort in an advisory role for Chinatown.

Atmosphere/BBDO [CD] 1999 – 2001
One of the first creative leads to build BBDO’s satellite digital agency. Creative management on all agency accounts, including Allied Domecq brands, Financial Times (ft.com), Frito-Lays brands, LeisurePlanet.com, CarDay.com, and New Business. Creative Director for NYSE’s longest running content forum, “4 On The Floor.”

BBDO, Margeotes, MTV, SIXTY SPA (Italy), Wells-BDDP, HBR&Partners [AD] 1992 – 1998

ALSO
Writers Guild of America (East) & WGA Digital Caucus, Screenwriter (2010 – Current)

ACCOLADES
Creativity, AdsoftheWorld.com, BestAdsonTV.com, Communications Arts, Graphis, BMA/ACE: Best of Show, Clios, New York Festival, London International, New York Addy, United Nations Public Service, also featured in A Magazine and AsianWeek.com.

ACADEMIC
Hyper Island Master Class/NY (MA)
Writers Boot Camp/NY (MA)
School of Visual Arts (CE)
Syracuse University (BFA)

Speaks Chinglish (Mandarin), Spanglish, and Portuñol.

ACCOUNTS

APPAREL GAP, GAPKIDS, BABYGAP, LEVIS.COM, ADIDAS, ENERGIE JEANS, MISS SIXTY, COLE HAAN, DUPONT/LYCRA, CHAMPION, UMBRA, SAINT GRACE
ATHLETICS MANCHESTER UNITED (CHEVROLET)
AUTO CHEVROLET (MANCHESTER UNITED), GOODYEAR.COM
BEAUTY KIEHL’S, CLAIROL, AVON, CREST, ORAL-B, OIL OF OLAY, GILLETTE, SCOPE, UNILEVER
BEVERAGE ABSOLUT, COCA-COLA, FANTA, HEINEKEN, AMSTEL LIGHT, MURPHY’S IRISH STOUT, PEPSI, ALLIED DOMECQ [KALUA.COM], STOLICHNAYA VODKA
BUSINESS MWV (MEADWESTVACO), WIRELESS & BEYOND, PANARD
COMMUNICATION VERIZON, SPRINT
FOOD PRINGLES, EAGLE SNACKS, FRITO-LAY, DORITOS.COM, TOSTITOS.COM, CHEETOS.COM
FINANCE PNC BANK, CHASE, NYSE.COM [4ONTHEFLOOR.COM], FLOOZ.COM, VIRTUAL WALLET
HOME P&G, NORELCO
INSURANCE AXA, LIBERTY MUTUAL, JOHN ALDEN
NETWORKS ABC SPORTS, A&E, SHOWTIME, MTV
NPO LIIFE (LONG ISLAND INTERNATIONAL FILM EXPO), UNITED CHINESE OF AMERICANS, AADCNY (ASIAN AMERICAN DEVELOPMENT CENTER/NY), PROJECT ROSE
PUBLICATION WALL STREET JOURNAL (WSJ.COM), FINANCIAL TIMES (FT.COM), A.A.R.P., TRACE MAGAZINE
TECHNOLOGY ACCENTURE, CANON, IBM, DELL, INTEL, PANASONIC, SAMSUNG, YAHOO!
STARTUPS ONISLIVING INC (NOW BOLSTER), OURCAST INC (NOW MINUTELY)
TRAVEL MARRIOTT, CONNECTICUT STATE, OLYMPIC CRUISE LINES, LEISUREPLANET.COM, CHINATOWNNYC.COM

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